The number one rule is to keep the interest of the online reader. Keep your ezine members busy. Update them with news and free promotions but try and not flood them. It’s a good practice to throw an offer to your subscribers every now and then to make some money. The easiest way to do this is by becoming an affiliate of someone who is already an expert in your field.
If you are starting a new business and don’t have any customers, send an email to people you know who may be interested in your offer. When sending your email out to clients, include a request of readership, and then ask them to forward your email onto their friends, family, and colleagues.
There are some online companies that will provide leads or a leads client list. Companies will charge you a certain amount of monies in turn, they will display your advertisement similar to a classified ad, and when someone clicks on it, they will be taken to your website. Generally the cost per lead is between $0.50 – $1.00,
Make sure you are listed in search engines to gain fast notoriety. Ideally people who created sites want many hits on their site this is reached through an ideal search engine optimization list; sites that contain good content, so you need keywords and phrase on your pages that best describe your service and products.
Be relevant with search engines. Results in search engines are determined by the content you have presented on your site and by other off page factors such as how many other sites link to your site. The more links you have pointing to your site from relevant websites, the higher your site will rank.
Create web links
Find online companies or other ezines that have the same content as your Ezine and create links between the two. By doing this, your website will become a valuable resource for your visitors, as it will provide information they need. They may return to your site over and over to find more information, in turn creating profits.
Another cost effective way to promote your ezine is a classified ad. Unfortunately many people misuse classified ads. They try to sell a product directly from the ad.
Freebies and giveaways
We all love freebies and your customers are no exception. Ideally you should pile on the bonuses to get people excited. Sometimes readers will buy the main product advertised in your ezine only to get the bonuses offered.
Write articles to promote your ezine
Writing online is an excellent way to reach readership quickly. Getting an article published is free. The rise in popularity from putting yourself out there on line can be a quick money maker; it also gives you fast recognition, which almost beats pouring money into advertising online or in publications. Readers who enjoy reading your online articles will naturally gravitate towards your reading time and time again; quickly making you your own online advertisement simultaneously.